Online auctioneer eBay, in a major push to capture holiday sales, is getting into the catalog business. The 32-page color catalog, eBay Holiday 2004, gets mailed today to several million eBay
customers in the USA. The venture could have far-reaching implications, e-commerce analysts say. EBay is the first major Web company to publish a catalog in several years. If successful, it could
trigger a spate of new catalogs from e-tailers looking for more ways to reach consumers as more of them hunt for holiday deals on the Web.
Read the whole story at USA Today, November 15, 2004
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