Jim Bean has had different tags, themes and affinity marketing for different countries and regions. No longer. Beam's first-ever global campaign has common
imagery and tags across more than 100 countries. "Make History," will launch in the fourth quarter and last multiple years, spanning TV, digital, social media, print and out-of-home advertising. The
effort will weave in some of the 218-year-old brand's heritage while calling on millennial consumers to make their own history.
Read the whole story at Advertising Age »