• Brand-e.biz, Thursday, September 5, 2013 9:30 AM

One quarter of the most popular tracks in the Billboard charts over a three-year period reference alcohol, with Patron tequila, Hennessy cognac, Grey Goose vodka and Jack Daniel’s whiskey accounting for half of brand mentions in the songs, according to a new study. Alcohol mentions were most common in urban songs (rap, hip-hop and R&B), with 38% of featuring drink, followed by country (22%) and pop (15%), says the Substance Use & Misuse report from Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.

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