Isn't the Super Bowl nearly half a year from now? Not for advertisers. Even before the official start of the season Dannon's Oikos brand, Anheuser-Busch,
Intuit and GM have jogged onto the field. A fifth will announce next week. "It's a little surprising it hasn't been this early in the past," said David Campanelli, who directs national TV at Horizon
Media. Fox is selling some 30-second slots for a record $4 million.
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