• TechCrunch, Wednesday, September 11, 2013 12:15 PM

TechCrunch retells the history of Facebook’s boldest effort yet to give publisher and brand partners unprecedented access to users’ behavioral data. “It all started with Facebook Lexicon,” according to TechCrunch’s Josh Constine. “Build by one of Facebook’s early data scientists Roddy Lindsay, Lexicon launched to little fanfare back in 2008 and let you see the relative frequency of how often different keywords appeared in wall posts.” With the launch of the Public Feed API and Keyword Insights API, this week, Facebook is giving partners far more insight into user behavior.

 

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