Gannett's
USA Today is doubling its issue price, from $1 to $2, at the end of the month -- the first price increase in five years."But it's a risky move because many readers will balk,
further reducing
USAT's circulation volume, once the nation's largest," according to the Gannett Blog. "That would cut even more into print advertising revenue, which management presumably
hopes to offset through the higher cover price and more digital ad sales."
Read the whole story at Gannett Blog »
