- Beet.TV, Tuesday, May 5, 2026 8:43 AM
Commerce media is expanding and moving toward greater convergence, Beet TV reports from the IAB Connected Commerce Summit. Michael Foulkes, head of customer
success, retail media, at Pacvue, said that in the old model, brands treated social media as brand advertising and turned to retail media for conversion. “The next phase of shopper
media that we’re seeing is that there’s a real convergence of social and commerce,” he said.
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