- PPC Land, Sunday, October 4, 2026 7:46 PM
Zefr has formed a partnership with Reddit to provide brand safety and suitable measurement on the Reddit ad platform, PPC Land reports. “By bringing Zefr's content intelligence to
Reddit, we can help brands better understand where and how they show up, uncover valuable audiences, and ultimately turn greater transparency into greater opportunity and performance," said Rich
Raddon, co-founder and co-chief executive of Zefr. The firms did not specify a start date, prices or markets.
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