• by Tyler Loechner  @mp_tyler, September 17, 2013

"[Company] provides unprecedented transparency to publishers, guaranteeing insight into every transaction. Publishers can use advertiser or category blocking, and will gain actionable advertiser-level visibility that greatly enhances optimization capabilities…."

'"[Company] continues to make it easy for publishers to leverage innovative, industry-leading solutions for navigating the programmatic advertising model.'"

Editor's note: The goal of Hyperbabble is to expose industry pitches utilizing trade jargon that is hyperbolic and/or incomprehensible. Both of today's Hyperbabbles came from the same press release. We encourage readers to comment with Hyperbabble they've encountered. If you'd like to remain anonymous, please send them to tyler@mediapost.com.