In what is probably an industry first, four major women's magazines from Hearst -- including Elle
-- will attach sample vials of Marc Jacobs' new fragrance, Daisy
and Daisy Eau So Fresh, to November issues sent to subscribers. Though scented paper inserts have long been a staple of beauty company ads, mostly in women's fashion books, "the technology just didn't
exist," for using actual bottle samples before, according to Michael Clinton, president-marketing and publishing director of Hearst Magazines.
Read the whole story at Advertising Age »