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Smell This: Hearst Pubs To Attach Fragrance Bottles To November Issues

In what is probably an industry first, four major women's magazines from Hearst -- including Elle and Cosmopolitan -- will attach sample vials of Marc Jacobs' new fragrance, Daisy and Daisy Eau So Fresh, to November issues sent to subscribers. Though scented paper inserts have long been a staple of beauty company ads, mostly in women's fashion books, "the technology just didn't exist," for using actual bottle samples before, according to Michael Clinton, president-marketing and publishing director of Hearst Magazines.

Read the whole story at Advertising Age »

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