Around the Net
When Brands Get Into Gaming
- Brand-e.biz, Friday, September 27, 2013 9:41 AM
Gaming is a way to engage consumers as other channels offer premium no-ad services. Brands, advertising and products have been incorporated into games for decades but it wasn't a two-way street. Kristien Wendt, head of client services & business development, Proelios offers up a look back and a glimpse forward starting with the advent of the App Store in 2008.
