The 1% decline in customer traffic at lunch since 2008 is not just the result of a drop in consumer discretionary cash. NPD Group data finds that many of those customers have just gone to places like Wegmans, Walgreen’s or Walmart to grab lunch. Since 2008, day-part customer traffic at retail stores (including grocery/drug stores, discount stores, price clubs, and others) has increased by 29% according to the report, The Retail Prepared Foods Market: Assessing the Competition.
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