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Healthy Snackers Willing To Pay More

Consumers who choose healthy snacks will pay more for snacks they perceive as healthier, according to a study from market research company Lab42. The two main types of snacks they consider healthy are “all natural” snacks (87%) and organic (83%). A smaller, yet still significant, number was willing to pay for prepared snacks, like pre-cut carrot sticks, and pre-portioned snacks, such as 100-calorie packs (61% and 55%, respectively).

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