A new TV ad campaign from Salem Five bank, via Boston-based Connelly Partners, features an animated version of Red Sox star Dustin Pedroia, with the ad
making a point that Salem Five is as passionate about banking as Pedroia is about baseball. One ad has Pedroia saying “Baseball’s not just my job, it’s my life. I eat, drink and
sleep baseball. I breathe baseball. If I ever cried, I’d cry baseballs. But I don’t cry because I’m the laser show, man.”
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