- Reuters, Monday, October 7, 2013 4:06 PM
TV networks are busily touting video-on-demand as a way for viewers to catch up with show episodes this fall season, promoting VOD online and in social media. "VOD
-- which now reaches 60 percent of U.S. television homes through set-top boxes, according
to a Nielsen report released last month -- helps build audiences for new and returning TV series," writes Lisa Richwine. "It gives networks a shot at attracting an extra chunk of viewers to shows they
did not record or had not heard about."Read the whole story at Reuters »
