More than a decade ago, And1 hit the pro courts and neighborhood playgrounds with a roster of endorsers that included NBA stars Stephon Marbury, Ben
Wallace and Kevin Garnett and a group of Mixtape Tour street-ballers such as Hot Sauce, Sik Wit It, The Professor and Skip to my Lou. But a series of ownership changes saw the brand lose its marketing
mantra, brash attitude and many of its customers.
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