Earlier this year, Hallmark launched in a number of large Designated Market Areas (DMAs) such as Los Angeles, Philadelphia, Washington, D.C., and Baltimore, MD. Hallmark also saw continuing rollouts in previously launched markets such as New York City, Chicago, and San Francisco, among others, as well as substantial growth on the DirecTV and Echostar services.
"This distribution growth, coupled with our record-breaking holiday ratings to date, proves that the value [of] our brand resonates with our distributor partners and their subscribers," said Janice Arouh, senior vice president, network distribution and service for Hallmark Channel. "With the rest of our holiday schedule and the upcoming January debut of the Mystery Movie Franchises, we're looking forward to continuing to take Hallmark Channel to new heights."
advertisement
advertisement