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Extra! Extra! Read All About You (Wired News)
When Kelly Dyer first considered requiring readers of the Oklahoma news site NewsOK.com to fill out a form in exchange for access to articles, she had plenty of reservations. Chief among them: Users
might object to submitting personal data, and traffic to the site would decline. Nearly a year into the experiment, Dyer has few regrets. Registered users currently top 277,000, exceeding the weekday
circulation of the site's parent newspaper, The Oklahoman.
