The Online Publishers Association year-in-review, out yesterday, identifies four key developments that shaped the online content business in 2004: The Internet is now the most popular medium for
accessing content. Content is now more popular than communications online. Broadband is now the driver of content usage par excellence, which has led marketers to embrace rich media and video ads.
And, lastly, online advertising has now gained mainstream momentum, with the mainstream budgets to boot. The full OPA 2004 Online Media Industry Year-in-Review, complete with month-by-month
developments, is available at the Online Publishers Association Web site at www.online-publishers.org/yir04.
--Gavin O'Malley
