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Marketers Drive Expansion Of NFL London

The NFL next year will for the first time play three regular-season games in London, tripling the number of games from last year and one more than in 2013, supported not only by a growing fan base in the U.K. but by an increase in marketing presence and activation from such partners as Pepsi, Visa, Anheuser-Busch, Bridgestone, Jeep, Microsoft, Virgin America, Castrol and Marriott.

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