In the 1970s, Olympic skier Suzy Chaffee was the face and lips of a 'Suzy ChapStick' campaign, but the brand has gone without a celebrity spokesperson for
the past decade until now, signing soccer star Alex Morgan, who ChapStick says 'embodies the voice of our consumer,' to star in a TV, print and Internet effort to support the launch of Hydration Lock.
Morgan, who also just signed a new deal with Mondelez International, has a marketing roster that includes Panasonic, AT&T, Nike, Coca-Cola and Unilever's Degree for Women.
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