• Poynter, Friday, October 11, 2013 3:57 PM

An ad consortium that originally partnered newspapers and Yahoo has been rebooted. The renamed The Local Media Consortium's "goal remains to use the local sales force of 700 participating dailies to sell retail ads to an expanded audience, including those who go to an aggregator like Yahoo as their gateway to finding news," writes Rick Edmonds. But "the local partner ranks, still heavy with newspaper organizations, now include some local broadcast websites."

Also, "the pricing model is changing," and "Yahoo remains as a partner, but not an exclusive one. The consortium hopes to add other significant digital players by the end of the year."

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