Snacking has become a meal and the focus of a category management-track educational session, "Destination Refresh and Recharge," presented by Coca-Cola
Refreshments' Doug Middlebrooks, assistant vice president of shopper marketing, and Amy Valenzuela, senior shopper insights manager. Some clear data were revealed: the majority of consumers report
eating a snack each day, and one out of five eating occasions includes a snack.
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