There are no fun-loving party animals in the latest beer commercials from Molson, the Montreal-based brewery. Instead, a series of melancholy men sitting near switched-off televisions sing a very
off-key rendition of Boy George's hit, "Do You Really Want to Hurt Me." A closing title then offers a simple plea: "Hockey, please come back."
Read the whole story at The New York Times, November 29, 2004