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Slotting Brands Into Games

The video games industry contributes £1 billion a year to the UK economy. Digital game and downloadable content sales are growing at a rate of 33% a year in the US and EU, and spending on games in China, which is almost all digital, is projected to grow over 10% annually for the next three years, per Rebellion's Chris Kingsley, who will speak at Game On: Engaging Consumers With Online Play. Brands should be playing.

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