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In-Game Advertising Gets Game

Hot Trend: The players in your virtual NFL game are wearing Nikes, and at (virtual) half-time you see a digital product pitch. Meanwhile, your kid is dunking virtual Oreos in virtual milk in a Nabisco-created basketball game. "It's proof positive that video gaming has hit the big time," says Find/SVP technology consultant James Belcher.

Read the whole story at Forbes, November 29, 2004 »

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