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P&G Plotting Revolution In Packaged Goods

The Cincinnati-based marketer has developed a process to make new-age plastic that's thinner, cheaper and greener than the current industry standard. Not only is P&G planning to use the material for its own products, its patent applications also indicate the company may have a business-to-business goldmine if it can sell it to other marketers from non-competitive package-goods players to automotive giants.

Read the whole story at Advertising Age »

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