Charles Schwab, the troubled discount brokerage firm, is turning in an unexpected direction for marketing help in trying to reverse a series of setbacks that have led to lower profits, turmoil in the
executive suite, branch closings and layoffs. Charles Schwab & Company is expected to announce today that it is naming the flagship New York office of Euro RSCG Worldwide, a division of Havas, to
handle its national brand and retail advertising, with billings estimated at more than $100 million.
Read the whole story at The New York Times, December 1, 2004
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