Walt Disney Co.'s ESPN sports television network is launching its own brand of mobile phone service in a deal with Sprint Corp. intended to lure new users with sports news sent over a next-generation
network, the companies said on Wednesday. Sprint would effectively rent out space on its network to ESPN, which would become a pioneer among U.S. media companies aiming to take their wares to the
smallest screen.
Read the whole story at Reuters, December 1, 2004
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