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Car Shoppers Still Prefer White

Gray, silver and black in all their varieties may be a favorite colors for car buyers, but white keeps its hold on top of the color palette. In fact, the number of new cars and trucks in white were up 3% compared with the previous year, according to PPG Industries, the automotive paint supplier that annually puts out its list of most popular paint colors. Silver and black tied for second at 18% with gray coming in third. White has been atop the list for several years and, like the aforementioned gray, there are different shades of it, and more are coming.

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