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Big Three Tobacco Moves Into E-Cigs

Reynolds American Inc., Lorillard Inc. and the Altria Group Inc. are pushing into the smokeless realm. R.J. Reynolds Vapor Co. unveiled its Vuse digital vapor cigarette at a launch party in June. Lorillard is also seeing success with its blu eCigs, which it acquired in April last year. Altria's subsidiary Nu Mark is prepping plans to bring its new e-cigarette brand MarkTen out late this year. 

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