Around the Net
Nike Ad Has LaBron James Leading Pack
- Sports Illustrated, Tuesday, October 29, 2013 9:18 AM
LeBron James trains for a triathlon in a new Nike spot. The ad makes him into a Pied Piper to Miami kids and others. It starts in front of his mansion, where he gets on his bike and a bunch of kids take off after him. As he trains the crowd gets bigger and bigger. He sprints on the beach and does freestyle swimming in Biscayne Bay, pulls up to the American Airlines Arena, where his acolytes are kept out. Then off to a court for some pickup ball.
