Kerry Fitzmaurice was named chief marketing officer of Kirshenbaum Bond Senecal + Partners, starting December 2. A new position at the agency, Fitzmaurice will lead the marketing of kbs+ as it expands
in North America and globally. Fitzmaurice joins kbs+ from Mother New York, where she served as director of new business and communications. Prior to that, she was director of earned media at
72andSunny in Los Angeles working on brands such as Target, Unilever, Activision, Hewlett-Packard, Anhueser-Busch and Bugaboo.
