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Hospitality Brand Won't Advertise Traditionally

  • Warc, Tuesday, November 5, 2013 8 AM

The Outrigger Hotels and Resorts leisure group is looking to grow in Asia-Pacific, but is doing so without traditional ads. Said Sean Dee, the group's global CMO, "We are going to effectively eliminate our traditional advertising globally and really push towards digital, mobile and social media." Already, digital marketing is expected to account for more than half the company's marketing budget in 2014.

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