Pathmark Stores plans to install TVs at its checkout lines that will broadcast the latest celebrity gossip and offer food tips, part of a growing retail trend to market to customers while they shop.
The PRN Corp., owner of Premier Retail Networks, installs the TVs and customizes programming for individual retailers. Wal-Mart Stores, Costco and Best Buy are already on board, and shoppers in those
stores account for a large chunk of PRN's 150 million viewers per month, as measured by Nielsen.
Read the whole story at The New York Post, December 6, 2004
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