ZenithOptimedia Canada announced that CEO Sunni Boot would be leaving her position at the end of the year. Replacing her is Frank Friedman, currently executive vice president, managing director,
Optimedia in New York who will become CEO ZenithOptimedia Canada effective January 1. Boot spent more than four decades in the industry, the majority at the helm of ZenithOptimedia Canada.
“Sunni Boot is a real star and is now stepping down after a stellar contribution to ZenithOptimedia and a formidable career,” said Maurice Levy, Chairman and CEO of Publicis Groupe.
“I wish her the very best for the future. We'll miss her and her incredible energy and talent.”
