In Europe, the company's data analysis predicts 12% of total online sales will come from mobile devices, a 68% year-over-year increase. This growth greatly
exceeds mobile holiday sales growth in the US, which will hit 14% of online holiday sales, or 40% YoY growth. If these two growth rates hold the same for 2014, European mobile sales as a percentage of
all online holiday sales will equal or slightly exceed US mobile sales.
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