TACODA Systems, a data integration platform that profiles and targets the most valuable segments of online publisher's audiences, launched a new version of its flagship Audience Management System
(AMS) that offers basic behavioral targeting at a lower cost than the full version of AMS. Called Audience Management System - Target, this ASP only version of AMS eliminates installation on client
servers providing a lower-cost alternative for smaller web publishers. It comes with ten preconfigured segments of the most requested audiences in the buyer's category; ten preconfigured reports on
the segments to track and demonstrate value to advertisers and Real-Time Targeting, TACODA's unique inventory-expanding capability to instantly identify and target members of predefined high-value
audience segments. It also has the ability to integrate Search data into the targeting parameters.
