Audience measurement firm Arbitron Inc. and comScore Media Metrix, a division of comScore Networks, Inc., Monday released the first audience ratings from their new online radio ratings service. The
chief finding: a total estimated average of 4.1 million people per week age 12 and older listen to the three major online radio networks from America Online, MSN, and Yahoo!.
The comScore
Arbitron Online Radio Ratings service rated the three charter subscribers--America Online's AOL Radio Network, Yahoo!'s LAUNCHcast, and Microsoft's MSN Radio and WindowsMedia.com --during an average
broadcast week in the month of October, and found that an estimated 334,800 people age 12 and older listened during an Average Quarter Hour (AQH) to these online radio services Monday-Friday, 6AM-7PM.
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