Permission-based messaging provider Dotomi Monday announced its latest ad network distribution partner, BlueLithium Inc. Under the agreement, BlueLithium will incorporate Dotomi Direct Messaging,
which delivers opt-in personalized ad banner messages to consumers, on its publisher sites. With BlueLithium's direct response network, Dotomi will be able to send personal and targeted messages to
consumers who utilize BlueLithium's ad serving technology.
Dotomi's ad network distribution now includes Advertising.com, MaxOnline, Right Media, Blue Lithium, and a few other unnamed network
providers, according to the company. Dotomi CEO John Federman emphasized that Dotomi's Direct Messaging technology is based on permission and participation, not tracked behavior.
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