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After Anti-Gay Remarks, Barilla Preps Diversity Campaign

  • Reuters, Friday, November 8, 2013 8:06 AM

Italian pasta maker Barilla got itself into hot water when its chairman, Guido Barilla, told a radio interviewer that his company would never use a gay family in ads. That caused a boycott firestorm, especially in the U.S. Social media memes included a box of "Bigotoni" Since then the chairman held at least eight meetings with gay organizations and activists both in Italy and in the United States, and is now planning a more inclusive ad campaign.

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