• by Sarah Mahoney , July 20, 2026

Nestlé thinks coffee drinkers might be interested in pushing that carefree “no strings attached” attitude beyond dating, and right into their morning coffee.

The social-first campaign stars a personality known well to the Bravo crowd: Carl Radke, who has starred in the reality-TV series “Summer House” since it began airing in 2017. And not so coincidentally, he’s also well known for his turbulent (and now kaput) romance and engagement with Lindsay Hubbard, another cast member.

The campaign is introducing Coffee Mate Situation-Sip Mixed Fruit Flavored Creamer, which tastes like strawberry, citrus and mixed berry. (You know, because it can’t commit to just one flavor.) The limited-edition collection promises to deliver “an all-day flavor fling,” with a scarcity-marketing play: Consumers have to head to the dedicated website July 20 and 27, at 2 p.m. precisely, for a chance to win the product.

If the flavor combo sounds coffee-curdling, think bigger: Nestlé says it’s good not just in hot and cold java, but also some summer soft cocktails and even dirty sodas. "As the leader in flavor variety, we know fans shouldn't have to commit to just one option, especially when new flavors keep coming," said Sarah Bell-Klauser, vice president of brand marketing for the coffee and beverage division, in the release. "We developed the Coffee Mate Situation-Sip Mixed Fruit Flavored Creamer to capture the spirit of summer flings, giving fans an excuse to flirt with a new flavor and reimagine their cup as the perfect match."

The campaign, from agency Leo New York, also encourages fans to slide into Coffee Mate’s Instagram DMs, to “experience everything a good situation-ship has to offer.” The brand promises there will be love-bombing, ghosting, aloofness -- and a few will even get a surprise delivery.

It’s the company’s latest effort to make sure the brand, invented in 1961, keeps moving into flavor-fresh territory. There are currently more than 25 different flavors, and the company claims it whitens close to one out of every three coffees in the U.S.

And while sales hit some soft spots in the most recent quarter, Nestlé CEO Philipp Navratil called it out in the company’s most recent earnings call, attributing the first-quarter weakness in Coffee Mate to operational challenges rather than brand strength. “We see great potential,” he told investors, especially in innovation. “We’re positive about the underlying strength of the brand and the business we have in the U.S.”