Vox Media is laying out upwards of $30 million to buy Curbed.com L.L.C., and its digital media assets, including real estate blog Curbed.com, the foodie-focused Eater.com, and retail-related
Racked.com. Jim Bankoff, Vox’s chief executive, tells
The New York Times that it was time to expand his business. “We think this combined expanded platform will clearly attract
premium advertisers,” he said.
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