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Champion Asks, 'What Is FedEx?' And BBDO Scrambles to Answer

Last Friday, readers of USA Today who opened to page 8A were hit with a full-page ad picturing a flummoxed Ken Jennings, all-time Jeopardy! champion and cult personality, gaping into the camera after delivering the Final Jeopardy answer that finally knocked him out: "What is FedEx?"

Read the whole story at New York Observer, December 8, 2004 »

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