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Miller Kills Chill

MillerCoors cutting Miller Chill, the lime-flavored beer, because of slow sales. The beer competed with Bud Light Lime, but will be discontinued next year as the brewer focuses on other priorities, including the upcoming launches of higher-alcohol Miller Fortune and Smith & Forge Hard Cider. "We have been very vocal about our desire to evolve our portfolio to the fast-growing and higher margin segments of the beer business," said a spokesman in an email, referencing brands such as Redd's, Third Shift and Leinenkugel Summer Shandy. 

Read the whole story at Advertising Age »

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