Nielsen Media Research announced an eight-year agreement with Tribune Broadcasting Company which includes service for all 26 Tribune-owned stations. As part of the agreement, eight Tribune stations
will subscribe to Nielsen's Local People Meter service in Boston, Los Angeles, New York, Chicago, Philadelphia, Washington DC, Dallas and Atlanta. The Nielsen People Meter methodology will enable
individual Tribune stations to access continuous daily demographic audience estimates. Local People Meter service was introduced in Boston in May 2002. Nielsen plans to complete Local People Meter
expansion into the top 10 markets by 2006.