• Brand Republic, Monday, November 25, 2013 8:02 AM

Unilever has today launched its biggest consumer-facing brand campaign to date, called 'Project Sunlight' to promote the company around the world as environmentally conscientious. The effort debuts in the UK, Brazil, India, Indonesia and the U.S. with a view to changing consumers’ attitudes towards sustainability and their overall consumer behavior. The mostly online campaign directs consumers to  www.projectsunlight.com. The effort, via Ogilvy, includes elements on Facebook, YouTube and Twitter, with the hashtag #brightfuture. It involves partners Unicef, Save the Children and the World Food Programme.

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