Around the Net

Spalding Launches Footwear Line

The official basketball of the NBA since 1983 and the maker of hoops backboards and equipment, Spalding now has its eyes on feet, unveiling plans to launch a line of basketball shoes in 2014 with marketing support that will seek to intrude into a category dominated by Nike and division Jordan Brand, with adidas and Under Armour also key players in a U.S. market valued at $14B and a global category put at $75B.

Read the whole story at »

Next story loading loading..