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Ex Coca-Cola Marketing Exec Joins Tough Mudder

Carol Kruse, who most recently was svp-CMO for ESPN and before that spent nearly 10 years leading Interactive Marketing for Coca-Cola, has been named global CMO for Tough Mudder, which oversees more than 50 endurance and extreme competitions worldwide with such marketing partners as Under Armour, Degree, Dos Equis, General Mills' Wheaties and the U.S. Army.

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