The Wall Street Journal asks one Gawker editor the question everyone in media and marketing is dying to know: How do you inspire consumers to share your Web content? The answer? Simply create a deep
connection with your audience's “evolving, irreducibly human, primal sensibilities,” WSJ writes, interpreting the wisdom Gawker’s viral guru Neetzan Zimmerman. “I guess you
could call it intuition,” Zimmerman says.
Read the whole story at The Wall Street Journal »
